Is Taking Down the Advert and Making a Public Apology Enough? Clicks advert Comparing and Black and White Hair Should be Condemned With the Strongest Terms
Is Taking Down the Advert and Making a Public Apology Enough? Clicks advert Comparing and Black and White Hair Should be Condemned With the Strongest Terms: Customers fume over depicting natural black hair as ‘dry, damaged
In an about turn move, the Clicks group decided to take down its insensitive and uncalled for advert that depicted natural black hair as “dry, damaged hair” and “frizzy and dull hair” and white hair as “fine and flat hair”.
South Africans and the world took to social media to condemn the advert by the Clicks Group. The company has since taken down the advert and made an apology on its Corporate website.
Such actions continue to unveil the deep social and racial disconnects in the nation. Could it be that the action was an isolated incident of ignorance or a more systemic issue of lack of understanding and respect for black African hair by the institution? Could it even be a more wider issue of racism , or lack of respect for African hair among many other corporates? While this and many other issues continue to make topical discussions in South Africa and especially following the incidents of the senseless and brutal killings of black Americans by white police men, there is a bigger need to continue to examine toxic racism in South Africa and the World.